It's amazing what a welcoming atmosphere with ice cream can create. And, it's amazing how music can bridge communication barriers and uplift the spirit. cream, and music, don't discriminate.


Our Team

Sheri Clark

Executive Director 

For over 30 years, Sheri has worked in the entertainment industry assisting in live production, industry supports and consultation across genre lines.  Sheri now works with clients of all backgrounds - from musicians to private businesses and organizations - through branding, strategic marketing, business development and publicity. 

Sheri moved her offices from Nashville, TN to Newport, TN in 2014 where she now resides and operates Sheri Clark Agency.  With a passion to inspire youth through music, Sheri works with artists and organizations to produce youth concerts and workshops, with some involving youth string symphonies.

"Everyone is born with a talent. If you choose to use that talent to just benefit yourself, then it can only go as far as your human capabilities allow. However, If you use that talent to serve others, then it is expanded to the collective imaginations of the ones you choose to share it with."~ Sheri 


Denise Naville 

President, The Rustic Cow Foundation 

Denise is the owner and operator of The Rustic Cow Ice Cream Eatery and Cow Cafe.  After having traveled around East Tennessee for 10 years for vacations, and just the love of the area, Denise, with her husband, Darren, had a goal to move to East Tennessee to settle down.  With a vision of being a part of a downtown, Denise decided she wanted to develop a place that would benefit the community.  Denise used her over 26 years in private consulting in organizational management and office start-ups in the medical field to brand and grow her vision of The Rustic Cow. 

After purchasing a 2-story building complex in downtown Newport, TN, the first decision was to put in an ice cream shop where families and individuals of all backgrounds and ages could come and visit and create a community together with the motto - " cream doesn't discriminate." 

Shortly after, an Eatery and Cow Cafe serving sandwiches and specialty coffees was opened, and now the rest of the building is being developed as projects grow, including retail shops, offices, and an event center, The RC.  The Rustic Cow Ice Cream Eatery and Cow Cafe is now a shining beacon in downtown Newport, TN and has sparked positive change in the area. 



Darren Naville

Board Advisor

Darren is the co-owner of The Rustic Cow Ice Cream Eatery and Cow Cafe.  When he and Denise found the right building in downtown Newport, TN, they moved forward with purchasing a building complex right off of East Broadway.  With Darren's over 30 years in construction, he took Denise's vision and constructed the Ice Cream Shop first, in less than two months.  Then, after 6 months in business, he was able to build the Eatery and Cow Cafe, also in under two months.  The barn-door theme is carried throughout the complex, and lends itself to the welcoming, family-friendly atmosphere.